We ideated for a brief to prompt new relationships with food that is more regenerative and sustainable, in which we identified that one of the problems with the current food market is the carbon footprint of imports, while on the flip side, local urban farms don't have the exposure they needed to scale and sell their products to a wider audience.

Therefore, we created the solution to connect urban farmers with local consumers, with an app that allows farmers to sell their produce, and for local consumers to find the produce that they want near them.